TEAM

MULTIDISCIPLINARY EXPERTISE
GLOBALLY DISTRIBUTED

Why Urban?

Cities are home to over half the world’s population— expected to reach 70% by 2050— making them critical arenas for impact.

Cities are major hubs of energy use, material consumption, and CO2 emissions. They concentrate not only people but also capital, power, and infrastructure.

However, cities today confront multiplicity of social and ecological challenges.

Because of their scale and influence, cities hold immense potential for transformation. Every action matters, and that the choices we make today will directly shape the wellbeing and quality of life for present and future generations.

Why it Matters?

Urban crises: social inequalities, ecological degradation, etc. are often treated in siloes. Yet they are symptoms of a deeper problem of perception —missing their interconnections, and of values —prioritising economic growth over eco-social values.

True transformation begins by asking the right questions and understanding the world as an interconnected, life-sustaining system, where every action matters.

Urban matters aims to cultivate the mindset and tools needed for cities to thrive in harmony with people and planet.

Why us?

The scale and complexity of urban issues demand co-created and context-tailored approaches that account for the interconnectedness of ecological, social, and economic systems.

Such approach is at the heart of our work. As an international and multidisciplinary team, we bring and connect leading expertise to work synergistically in every place, to achieve its potential.

Why Urban?

Cities are home to over half the world’s population— expected to reach 70% by 2050— making them critical arenas for impact.

Cities are major hubs of energy use, material consumption, and CO2 emissions. They concentrate not only people but also capital, power, and infrastructure.

However, cities today confront multiplicity of social and ecological challenges.

Because of their scale and influence, cities hold immense potential for transformation. Every action matters, and that the choices we make today will directly shape the wellbeing and quality of life for present and future generations.

Why it Matters?

Urban crises: social inequalities, ecological degradation, etc. are often treated in siloes. Yet they are symptoms of a deeper problem of perception —missing their interconnections, and of values —prioritising economic growth over eco-social values.

True transformation begins by asking the right questions and understanding the world as an interconnected, life-sustaining system, where every action matters.

Urban matters aims to cultivate the mindset and tools needed for cities to thrive in harmony with people and planet.

Why us?

The scale and complexity of urban issues demand co-created and context-tailored approaches that account for the interconnectedness of ecological, social, and economic systems.

Such approach is at the heart of our work. As an international and multidisciplinary team, we bring and connect leading expertise to work synergistically in every place, to achieve its potential.

Alejandra Rivera

Founding Urbanist

Urban Matters leader, international urban strategist and social innovator with a focus on alternative economic models to achieve social justice and sustainability in integrated ways. Alejandra has ample experience designing, conducting, and managing international research projects that deliver practical actions for policymaking and community organisations. She has worked with the private sector, think tanks, international organisations and universities across 5 continents. At Urban Matters she drives the organisation’s strategy, its role in urban transformations and oversees international partnerships and project development. She has a background in International Relations, Economics, Urban Studies and Just Sustainability Transitions.

Katie Friedman

Americas Lead

Project manager and policy analyst dedicated to advancing equity-driven urban transitions. With nearly a decade of experience in the civil and government sectors, Katie’s focuses on creating just, inclusive, and sustainable urban environments. She specialises in urban and metropolitan governance and has contributed to flagship publications including the Climate Action Plan for the Chicago Region, developed in partnership with the Global Covenant of Mayors for Climate and Energy. Katie is an Erasmus Mundus scholar with an international joint master's degree in urban studies, and she has worked across Canada, Mexico, the United States and Europe.

Marie Urfels

Northern Europe Lead

Interdisciplinary urban geographer and researcher specialising in housing, socio-ecological systems, and justice-oriented urban development. Her work integrates qualitative research traditions with co-design and foresight approaches to address systemic urban challenges. With experience spanning academia, NGOs, and the international impact sector - including the United Nations and GIZ, Marie works at the intersection of research and practice. She is also a facilitator at the System Innovation Cities Hub. Her research has been published with Housing Studies Journal, Center for the Just City, Springer Nature, Green Mobility Magazine, and New Urban Voices.

Lucy Bali

Central Europe Lead

Strategic urban planner and researcher, bringing an interdisciplinary skillset in urban planning to our team. She works to understand and engage with urban challenges and opportunities through a holistic approach and develop integrated plans and strategic planning advice. Lucy has worked at different scales across a diversity of international contexts and regions, including the development of sustainability and social value frameworks, climate adaptation policy advisory, regional spatial development planning and transit-oriented development masterplans. She has previously worked with governments and various sectors such as Kisumu County (Kenya), City of London, GIZ, MoHUA (India), Greater London Authority, and International Financial Institutions and funding bodies such as GIZ, Wellcome Trust, and research centres and academic institutions like UCL, APHRC and EHESP.

Hirwa Hans

Africa Lead

Urban economist and writer bridging community experiences and citywide solutions. He focuses on how urban residents adapt and improve housing and public spaces. He has conducted fieldwork as part of the Inform2Build project, exhibited at the 13th World Urban Forum, on how extreme heat impacts women in Kigali's informal settlements. He has written about everything from shade, flood-resilient homes, clean water access and has contributed to Thriving in Place, a guide for residents in Canada and the United States to advocate for upzoning. Hans has lived in cities across Africa, Latin America and the United States.

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